INTRODUCTION
Entrepreneurship
can be defined as an individual process that involved directly or indirectly in
order to produce a new creation to the satisfaction of those around him.
According Kamus Dewan (1984) entrepreneur is derived from the word effort.
Effort is defined as including voluntary efforts, activities and acts to
perform and execute something. Entrepreneurs in Malaysia arise from a number of
ways through their involvement with the government or the individual who is
active through its own efforts.Entrepreneurship is also an assurance as to the
quality of life for someone to develop the national economy and the benefit to
himself or to others. However, individuals who involved in entrepreneurship
should have the entrepreneurial traits such as integrity and reliability,
initiative, versatility, decesive, time competence, perceptiveness, ability to
learn from mistakes, ethical consciousness and foresight. There are few
examples of successful entrepreneurs who have the entrepreneurial traits as
noted.
1.
Integrity
and Reliability
Integrity
is the nature of identity that encompasses honesty, openness, transparency,
trust, truth, adhere to the principle, and not easily influenced. Reliability
word basically will believe in truth or exixtence of something. Dato’Ramly
Mokni is a entrepreneur that has integrity and reliability attitude. He started out making burgers from a mobile
kiosk in a small lane in the heart of Kuala Lumpur. In the 34 years since, Ramly
has built a food empire that boasts annual sales of RM1 billion, churning out
around 150 metric tonnes of meat, chicken and seafood-based products a day. The
Ramly burger itself has become synonymous with late-night snacking amongst
Malaysians; the combination of beef or chicken patty, margarine, onions, eggs,
and worcestershire sauce. He is succed in entrepreneurship with so brilliant
and exemplary by Bumiputera enterpreneurs other. Dato’Haji Ramly has many
characteristics of successful in enterpreneurs such as integrity and
reliability. Dato’ RamlyMokni just started as a meat cutter at a supermarket in
the capital in the early '70s, at which time most of the frozen food status
uncertain greed. Take the opportunities that exist in plain sight, he then got
the idea to produce frozen halal food to meet the demand of Muslims in
Malaysia. He is a wise and far-sighted opportunities never give up even his
idea was never belittled by some parties and also the bankers who are not sure
of the strength of his products.
Then,
the support of family, especially his wife, who always provides encouragement
to him as a morale booster for him to succeed. Armed with their own savings and
loan assistance granted by the Development Bank and Malaysia Berhad has enabled
great strides to develop its business.Although have many challenges and
obstacles. However, armed with a integrity and reliability he has been able to
expand its business of producing meat burger just as much as 300 pieces per day
to 30 tons of meat a day after 20 years in the business world. Among the
products under the brand Ramly is meat chicken and bacon burger, nuggets
product range, radius, sausage and more. In addition, to ensure the quality of
products has always been at their best to cater to the tastes of its customers,
Ramly Microbiology Laboratory was established. The purpose of this lab is to
ensure that its products are pure from the selection of rawmaterials to
finished products and safe to eat user. Laboratory complete with high-tech
equipment also served as a place of research and product development aside.
However,
among the major issues facing the Haji Ramly is the issue of pig DNA in the
product Ramly Burger. This happens due to a blog that displays a copy of the
letter dar State Health Department who claimed the department concerned to find
Yan District pig DNA findings on a sample product Ramly Burger.But this was
denied outright by Haji Ramly also the Group Managing Director of the Company
Ramly this is because its great importance to the question of halal haram and
halal have a committee to ensure the halal status of products prior to release
on the market. However, the issue does not affect to business Ramly burger.
Looking
at the success achieved by Haji Ramly, there must be a secret or strategy is
holding prominent businessman. Haji Ramly always think positive, honest, trust
and believe in himself. In addition, he will never take for granted every
opinion given by the clients of his company's product. Any customer complaints
and dissatisfaction will certainly be entertained by his best, but he will
improve the quality of their products to meet the customers in a timely manner
to identify problems arise.He described the actions taken he was not a fast “melatah”
on trifles even tackle the problem effectively and efficiently. The results of
his hard work for almost 30 years has earned him awarded the medal of honor
which carries the title Dato 'in December 2009 from the Sultan of Selangor's
birthday and several times crowned as Best Entrepreneur Award.
2.
Initiative
Initiative
is the ability to decide and do the right thing without being told, was able to
find what should be done about something that is around, trying to move to do
some things became more difficult however states. The initiative is aproactive
attitude towards things that are around, to take the initiative we must
prioritize action rather than reaction.
High initiative on someone able to find problems and difficult implicit and can
also decide on solutions and solve the problem.
We
have to do a thing without having ordered in advance. Effectiveness of the
activities of entrepreneurs is to find and take the initiatives. These people
are willing to put themselves to find and take the initiative. They are seen as
responsible person in as operating regardless of wether successful and failed.
Entrepreneur is a person who is responsible for what is going to happen on
their business. They take the initiative to solve problem where no other leader
who is willing to take it.
For
example, Tamin sauce entrepreneurs, Tuan Haji Mohd Tamin who have started this
business capital of RM10 only. He is meticulous in ensuring the quality of his
products is guaranteed. Ingredients and manufacturing processes soy sauce
mixture and lead this very neat. The result of his effort in keeping the
quality of its products, it gets the heart in heart housewives and citizens
around the village. Initial daily production of 700 bottles a day and has grown
to reach a production of 80,000 bottles of soy sauce and a day. Also has
expanded its business by opening a factory in Batu Gajah and Kuala Kangsar with
a workforce of 250 people. Products have also been penetrated markets in Japan,
the United Kingdom, Arabic and Indonesian.
3.
Versatility
Tan
Sri Syed Mokhtar Shah bin Syed Nor Al-Bukhary is a businessman and millionaire
Melayu famous not only in Malaysia but throughout the world. His name is
synonymous in the business world. He was born in Alor Setar, Kedah in 1951. He
grew up in a poor condition that wooden houses in Kampung Hutan Keriang not
have a bed, table or chair. The hard life taught her to be more independent in
their success. Although he is only the highest education level five but that
does not mean he has no knowledge. A lot of knowledge and experience he has
gained through his own entrepreneurial experience during his youth.
He
is a man of versatile. He dabbled in the business world began when helping her
grow and sell vegetables in the market and also sells bread rolled. Knowledge
score was used in helping his father did passbook daily. After completing his
studies, he helped his father in the business of breeding cattle, but the
business is insolvent as a result of foot and mouth disease. After that, he
restarted the business of selling meat. He has gone from week to week around
Alor Setar to buy unsold meat and the meat packing with ice and sell it back to
Bumiputera businessmen and restaurants around Alor Setar. Success in business
is adding his confidence to develop themselves in the business world.
In
1972, he shifted to the transportation business. He managed to get a permit for
four lorries Class A and get assistance loan of RM 110,000 from the MARA used
to buy two lorries Mercedes 911LS. Tan Sri Syed Mokhtar using truck-lorry to
start rice business. He started his business in Kedah in the 1990s dealing in rice. More success followed and
he moved to rice trading business. He worked even harder after he was awarded
the rice trading license from Lembaga Padi Negara, and was later awarded
successions of supplier contract government-linked corporations as partner with
Zainal Hatim Hj Ambia Bukhary. Of the rice business, he later expanded
its business to other commodities such as sugar through his company named
Bukhary Sdn. Bhd and an annual turnover of RM250 million. He then stepped to
the manufacturing sector as a result of its success was awarded the contract to
make clothing for the military seragan Ministry of Defence. He has also set up
two companies, namely Amtek Holdings to manufacture shoes and Garments Orietal
Uniform Division for the manufacture of clothing. (Abd Aziz, 2012)
At
the beginning of an 90- year, he continued to focus its efforts in the
development and management of the port and he is also the one person
responsible for making the Port of Tanjung Pelepas, Johor became famous in the
eyes of the world. Tan Sri Syed Mokhtar Al Bukhari also the owner of Gulf
States Capital International Investment Group (GIIG) who have an interest in
the Bakun Hydroelectric Project. He also has interests in several well-known
firms such as Malaysia Mining Corporation Berhad (MMC), Pernas, Cement Holdings
Berhad, Malakoff Berhad, Johor Port Berhad, dream model Sdn. Bhd., Indra Cita
Sdn. Bhd
Tan Sri Syed Mokhtar al-Bukhary is currently the richest bumiputra corporate figure with
many interest in diversified business areas which include transportation and
logistics, plantations, property development, defense and armory as well as
engineering and power generation. He is also a symbolic figure that holds
philosophy that 'education does not guarantee success in life, but hard work
does', and he's a walking proof of that. He
never knew the meaning of failure and always learn from mistakes. He is a
prudent business especially in terms of the purchase and acquisition of a stake
in a company or project. He has a personality, and should be emulated by all
parties.
4.
Decesive
Noor Arfa Batek company
is a renowned company in Terengganu. The company manufactures products which
produce different patterns of batik in various types of clothing. Company
founder Noor Arfa Batik is Wan Mohamed Ariffin Wan Long and his wife, Puan Noor
Hijerah Hanafiyyah the Executive Director in this company. Founder, Wan Mohamed
Ariffin Wan Long has a disciplined attitude in a job and decisive in control of
the company and the job that needs to be implemented. He also decisive in the
work and educate employees to be honest and sincere worker doing any work and
good at dividing his time between working with other matters. The decisive
owned properties, properties owned by his patient. without the nature of the
discipline, decisive and patient, success is not easily obtained and that
victory recipes Noor Arfa Batek than ensure product quality and market share
targets. At the same time the management system must also be properly and systematically
in control of the company.
In addition, he started this business on a small scale at
the rear of the house they rent in the Kampung Tanjung, Kuala Terengganu with a
capital of only RM1,000 savings and loan Mara RM5,000 with his wife, Puan Noor Hijerah
Hanafi. Noor Arfa Batek initial product is batik kaftan. In the initial stage,
where products Noor arfa own self and finding alternatives to find customers.
Even through various challenges and obstacles and no less tired. He first got
the idea after being told by a tourist that is why he did not come up with
designs that favored tourist and more contemporary designs. The words had
opened his mind and gave him the inspiration to produce batik more interesting
and contemporary liking travelers.
Finally, he was introduced batik States across the country because of his many customers ranging from foreign tourists, including in the country. Architecture Noor Arfa Craft Complex is also influenced by the old Malay architecture is very unique, coupled with a very beautiful landscape and spectacular views. Visitors can see how batik is produced, the process of coloring, painting with wax and wax relief. This process takes time and skill to produce high quality batik.
5.
Time
competence
The
closest example for entrepreneur that have a value of time competent we are
opening the biggest tourist center of Genting Highlands Resort. His arrival as
a very poor led him to try harder to improve their standard of living. Genting
Group founder cum Asian tycoon Tan Sri Lim Goh Tong never reveal some tips
inspiration itself so successfully make the Genting Highlands Resort as an
entertainment center and a world-leading vacation. As Malaysians, we should be
proud and make it as inspiration to forge ahead in business. The late Tan Sri
is the founder and president of Genting Group lifetime. He died in 2007 as
Southeast Asia's richest person with assets worth RM 421.8 billion.
Feelings
of inferiority and not arrogance with which owned luxury will make a person
more alert with the work done. And never fail with a lot
of money. So, the money collected is always promising a return of capital that
can be used in the future and the money saved can also be started. Practice
humility will make many people like communicating and like to make friends with
us. While we have become famous among entrepreneurs, to respect the other
person do not forget. Moreover, Tan Sri also adopt a timely that have been
made. He will also present 10 minutes ahead of time that has been promised. He
never breaks a promise he had made. Because things like this will affect the
relationships that have been built. If possible, stay away from this behavior
to ensure a good connection. Tan Sri also practice wake up early and went to
sleep late. If you want to succeed in business, let's try his tips.
Tan
Sri also adopt a timely that have been made. He will also present 10 minutes
ahead of time that has been promised. He himself never breaks a promise he had
made. Because things like this will affect the relationships that have been
built. If possible, stay away from this behavior to ensure a good connection.
Tan Sri also practice wake up early and went to sleep late. If you want to
succeed in business, let's try his tips.
As
a conclusion , everyone has the right to succeed and they should be given the
opportunity to try their luck. Because all human beings have ambition. They can
make any figure as inspiration to succeed. Efforts will be fruitful in every
work to be done. Indeed, every ambition and dreams to charge full attention and
the highest sacrifice. Before that, I think we should read the biography
entitled "My Story". This book contains the story behind the success
of Tan Sri Lim Goh Tong before successfully established a world-class large
empire.
Tan Sri also adopt a timely that have been made. He will also present 10
minutes ahead of time that has been promised. He himself never breaks a promise
he had made. Because things like this will affect the relationships that have
been built. If possible, stay away from this behavior to ensure a good
connection. Tan Sri also practice wake up early and went to sleep late. If you
want to succeed in business, let's try his tips.
6.
Perceptiveness
A successful entrepreneur has a response
characteristic in which they have the ability to understand or recognize
something that other people do not realize. They have sight or taste different
from others and has its own policy. Many are making perception that
entrepreneurship has a high risk, but for a perceptive entrepreneur knows how
to guide a small business by keeping an eye on political and economic
developments. Ultimately, knowledge is the best policy to limit risk and thereby
increase the chance of success.
Examples of entrepreneurs who have the character
traits are tough Gerald Pencer, as he is known, Coke and Pepsi soft drinks are
the largest in the industry. He had thought of a way to compete with the two
companies. He has found the best way to face this challenge by establishing
Cott as private label bottler. How that is done by Gerald has provided many
benefits to retailers by offering soft drinks at low prices. Furthermore, he
has been successful as making Cott as fourth largest beverage manufacturer in
the world. The way he sees and thinks to look forward greatly admired and
showed he has the perceptiveness characters.
7.
Ability
to Learned From Mistakes
Every
entrepreneur has a history in developing their business to get a higher level.
Any errors that occur in the business is the normal things for entrepreneur,
therefore they cannot avoid from making mistakes in their business. The fault
is not necessarily done by the entrepreneur and there are also errors committed
by subordinates. Every entrepreneur has experienced a failure in their
business. Entrepreneurs don’t easily give up when their business has a problems
but they become more passion to develop the business. For example, Dato’ Ameer
Ali Mydin, Managing Director of Mydin Holdings Bhd. He has continued family
business and expand the business across the country. There are many obstacles
and barriers to establishing a successful business. In Mydin’s family value of
honesty is needed. In Mydin’s business ever happened defection where an
employee was stealing money from the sales and there was show attitude of the
workers themselves who are not honest in doing a job. The offense is committed
by employees and management must be careful in selecting employees.
8.
Ethical
consciousness
Ethics
shows moral or ethical behavior according to what a person who has been
designated by the situation. It can be define as the rules of conduct
recognized in respect to a particular class of human actions or a particular
group or culture. While consciousness is defined as a feeling that leads to an
awareness of perception, feeling, and thinking about something. In business, lack
of ethics consciousness is one of the main obstacles to become a successful
entrepreneur. This is because when there is no respect between the
entrepreneurs, it will affect the reputation of thenew company. Among these
virtues or values we find honesty and truthfulness, trustworthiness, fairness,
respect for others, service, justice, moderation, wisdom and prudence.
Among
entrepreneurs who have properties ethics awareness is Datuk Yusof Taiyoob. His
practice ethical principles in business by being honest with the quality of his
products. He did not want to be deceived customers with the quality of the fruit. "I choose a high quality fruit
than those available in the market. Our customers know the quality of the fruit
and are willing to spend more to get it," he said.
9.
Foresight
An
entrepreneur who wants to succeed should have a foresight attitude. Foresight
means a person who is always forward thinking about what to do in the future
for success. Someone who has the foresight future directions are clear and they
always think positive even if he did not know the risks that may be encountered
later. This foresight people always have high self-confidence. This attitude
makes one should always take advantage of every moment in his life by thinking
of things that would constitute success for him in the future. They also take
the opportunities that lie ahead. Moreover, a foresight it will always make its
failure as a lesson and try to re-build success without despair. This is so
because, they farsighted always positive and never give up.
Examples
of entrepreneurs who have a sense of foresight is the late Tan Sri Dato 'Loh
Boon Siew. He is an entrepreneur who introduced Boon Siew Honda motorcycles. He
is a illiterate and can not read, but he has a very strong memory in making a
judgment or decision. He was a visionary though he never went to school because
of poverty. Through his life of poverty, he was trying to figure out how to run
their own business. Initially, he had only the used car business. In 1958 he
visited Japan and interested in Honda motorcycle that was never used in
Malaysia. Therefore, with foresight attitude that existed at him, he tried to
find the founder and order the motorcycle of 12 units to be brought back to
Malaysia. However, people laughed at motorcycle with assumes that the
mototcycle is easy to damaged and useless. The case has not break his spirit to
continue to introduce the motorcycle. Finally in 1969, he has successfully
built the first motorcycle factory in Malaysia, namely Assembly Plant Boon Siew
Boon Siew Sdn Bhd owned in Mak Mandin Industrial Estate, Pulau Pinang. With
foresight attitude that makes him a successful entrepreneur in the field of
motoring. His efforts as successful entrepreneurs have proven until now when
sales of Honda motorcycles in Malaysia is increasingly in demand.
BACKGROUND OF DATUK MAZNAH
HAMID
Datuk
Maznah Hamid was born in Air Hitam, Kedah Darul Aman. Datuk Maznah Hamid was
married with Datuk Shaheen Mirza and they have 5 children. Known as Iron Lady
of Malaysia, Datuk Maznah Hamid is a very known entrepreneur, business woman as
well as a famous motivational author and speaker. During the early days, she
employed a few guards with herself being jack of all trades in small outfit.
And in order to expand the business, she and the husband sold their own house
and moved to a new, smaller place which come without proper amenities.
With
only a few thousand capital of their own, her company has to compete with
hundreds of other licensed security companies in Malaysia, with many of them
were established with up to millions of capital. And against all competition,
the company survived and triumphed. Securiforce now is one of the biggest
security companies in Malaysia, having more than 30 branches across Malaysia
and employing more than 4000 employees. And all of this is achieved without
financial help or capital from financial institutions.
Alongside
with other prominent Malaysia business icons, Datuk Maznah become one of the
entrepreneurs who build and grow companies and play importants roles as a
leader, strategies while contributing to the overall growth and improvement of
the society life in Malaysia. Datuk Maznah has also established Maznah
Motivational Centre, MMC, which conduct seminar on business and human
development. Her book “Motivasi Memburu Kejayaan” is a best seller and has
become the source of guidance to the aspiring entrepreneurs who can learn from
her own experienced, principles and secrets in her quest to achieved success
and excellence.
1. Initiative
Datuk
Dr. Maznah Hamid is a woman of 1001 from others to involve in this business. We
always expect that in this business, only men that introduce the business of securiforce.
She is a brave because of that the people called her The Iron Lady. She also is
an initiative. She takes any action to produce more productive business and
successful. She always spot opportunities and potential improvements .she is
who show initiative often do so by spotting and acting on opportunities that
her colleagues or leaders have not noticed. She is curious about her
organization and how it works, and she keep her
mind open to new ideas and new possibilities. She always be on the look
out for areas in her organization that could use improvement.
For always find initiative in great salespeople. She see it in her
personal development efforts, like her reading and studying to improve her
professional skills. She see it in the actions her take to write their own
plans, to set her own goals, to direct her own work to achieve greater results
than anyone requires or expects. She takes initiative instead of relying on her
employees to tell them what they must do to succeed.
She sees it in their prospecting efforts. She open new opportunities
without having to be inspired, encouraged, or commanded to do so. She
knows that taking initiative is what opens relationships.
She sees it in her interaction with her prospects and clients. She
research her dream client’s before calling on them to generate ideas about how
she can create value. After acquiring a client, she and her employees find
opportunities to create solutions that benefit the client outside of what their
company normally provides. She consistently bring their clients new ideas, new
ways to improve her results. She work to identify areas where the solutions her
sell might be put at risk, and they proactively take action to ensure that the
client gets the outcome she promised and sold. She do all of this without ever
having to be told to do so. Taking initiative is a cornerstone of
professionalism. It is acting proactively, not simply reacting.
2. Foresight
Datuk
Maznah Hamid is an entrepreneur who has entrepreneurial foresight because she
is a woman who is highly working hard and not give up. The achievements by her
should be an example to other entrepreneurs. Although she is a woman but with
its existing foresight on her has made her a successful entrepreneur until now.
Originally she was only a private language teacher who worked in foreign
embassies in Kuala Lumpur. Through it, she always spent time with the lives of
the rich. With a life path, her thought to be successful and foresight attitude
that existed at her makes her able to engage in business. Capital-based RM 5000
she and her husband took over a security company by name as Securiforce Sdn.
Bhd. Although only based on the business of providing security guards to
residential housing, but with ongoing efforts and foresight attitude to further
develop her business, lastly she become one of the most known as the iron lady.
3.
Decisive
She
also has a decisive nature in various areas and tasks, especially assertive in
doing any work in his business and decisive
established in educating children so successful in her side. She decisive
when working in the business and its employees so decisive against the workers
were not negligent in doing the work. In her assertive nature, just in work but
outside the field of employment she was just an ordinary and kind to everyone.
It
is because of his versatility in performing tasks such as motivational speakers
in councils invited. Moreover, her asserted in educating children up to five
people, three women and two men who are successful in her next career. While she
was busy with her business, but the business of educating children has never
been abandoned and forgotten.
Now
she lives happy with the effort and the properties it owns so successful that she
can build a business that is spread and famous. She managed to produce religious
upbringing provided by grandparents who often gave impetus during kacil ago.
Obtained upbringing, she revealed, and also taught his children to know
yourself and try to learn to live hard and strive with their own hard-earned.
4.
Ethical
Datuk
Dr Maznah Hamid is an entrepreneur with a strong sense of work ethic. The
execution of a job, she is a highly motivated, she continued to take steps to
success in life. She started his business from the ground until the results of
his efforts led to the pinnacle of success. She also adopt ethical nature of
strong leadership, the establishment MMC has proven that she is an entrepreneur
in ethical leadership.
5.
Versatility
Datuk
Dr. Wira Hajah Maznah binti Abdul Hamid is a versatile woman because she
started her career as a language’s teacher and translator for foreign
ambassadors then she was opened a security company , those the largest in
Malaysia Syarikat Securiforce and successfully compete with 500 other security
company. She is the Executive Chairman of Securiforce Sdn. Bhd and she is a
woman who dared to being able to get involved in a field that is synonymous
with the men, and very rarely with women. Currently, she is a leader of nearly
6000 employees, took over more than 65 branches and is surrounded by hundreds
of firearms and dozens of bullet proof. Syarikat Securiforce services not only
limited to the 'static guard' but also include logistics services, cash-in-transit,
cash management, high-tech cargo management, and service 'armored trucking' and
provides a complete security package and total, pioneered the concept of '
total security '(NURAIZA Ismail, 2011).
Datuk Dr. Maznah Hamid is also a motivator. She established
her Maznah Motivational Centre (MMC) to help new entrepreneurs and those guide
who had failed in life or business world in order to re-motivate yourself. She
who is not stingy knowledge and experience, despite being at the peak of
success. She was a woman who never forgot her background and is willing to
share all the knowledge and experience to the public. She tried to inspire and
motivate and happy to help those who aspire to change the lives of children
regardless of farmers, fishermen, rubber tappers or felda’s children. It is her
responsibility to society, especially to the youth of the nation to achieve a
bright future. She has published several books, among which is the motivation
'Hunting Success Motivation' and mini book series 'The Secret 3K- Success,
Happiness and Wealth'. Her work has received a positive feedback by customer
and became a bestseller.
Moreover, Datuk Dr. Maznah Hamid Entrepreneurship Clinic
has established nation wide to help those who want to start business. She also
served as ambassador by the Ministry of Entrepreneur and Cooperative
Development (MECD) to promote the 'Entrepreneurship A Career Option in which she
acted to motivate entrepreneurship, opportunities and challenges through the
seminar to all graduates. She also explain the reality life of the world of
entrepreneurship and practical training before starting a business (Rabiatul
Adawiyah, 2013). She is also active in politics in Malaysia, namely as Exco
Wanita Umno and Ketua Wanita Umno Kedah. Datuk Dr. Maznah Hamid is also active
in community work and helpful irrespective of the community. Among her
contributions are resident Speaker for Radio Television Malaysia (RTM),
Rancangan Wanita Hari Ini on TV3, and Bengkel Pembangunan Usahawan Bumiputera
organized by the Ministry of Education (Maznah Hamid, nd). Every gesture and
her work reflects that she is a woman of great spirit and ability in various
fields. She saw all failures, pain and exhaustion as a opportunities to
achieved her goals and learn from her late mistakes to improve her knowledge in
way to success and realization of all the ideals embedded in the conscience.